The Startup Stack
Startups: Where do I even start?
- The Lean Startup
Startup Philosophy: How are startups different from other businesses?
- Zero to One
Founder Advice: What's a founder's life like?
- Hard Things about Hard Things
Venture Capital: How do I raise money?
- Venture Deals
Product Development: How do I turn my ideas into a product?
- Inspired
UX Design: How do I design the product to be easy to use?
- The Elements of User Experience
UX Design: How do I design a product that looks good?
- Refactoring UI
Prototyping: How do I build a prototype of my product?
- Change by Design
Analytics: How do know if my startup is doing well?
- Lean Analytics
Marketing: How do think about marketing an innovative product?
- Crossing the Chasm
Customer Development: How do I test my first prototype?
- Four steps to the epiphany
Customer Interviews: How do I gather feedback from my early customers?
- The Mom Test
Go to Market: How do I take my product to market?
- Traction
Understanding Founder Mindset: How do founders think?
- Innovators - Isaacson
Understanding the Valley culture: What is so different about silicon valley?
- Chaos Monkeys
Philosophy of Building: Should I keep going?
- The War of Art
Packaging Ideas: How do I explain my startup idea to other people?
- The Art of Explanation
Storytelling: How do I tell stories about my startup?
- Made to Stick
Blockchain: WTF is Bitcoin, NFT, Web3, etc?
- Blockchain Basics
Marketplaces: What are platforms/marketplace businesses? How to build one?
- Matchmakers
Hiring: How do I hire people without bias?
- Work Rules
Strategy: How to build a long-lasting startup?
- 7 Powers
Goal Setting: How do I set goals for my startup?
- Measure what matters
Team management: How do I manage my early employees?
- 5 dysfunctions of a team
Advertising: How does advertising work?
- Confessions of an advertising man
Branding: How do I create my brand?
- The Brand Gap
Sales: How do I persuade people?
- Influence
For Introverts: How do I be socially less awkward?
- How to win friends & influence people
Everything: Can anyone guide me step by step?
- Startup Owners’ Manual