The Startup Stack

Startups: Where do I even start?

  • The Lean Startup

Startup Philosophy: How are startups different from other businesses?

  • Zero to One

Founder Advice: What's a founder's life like?

  • Hard Things about Hard Things

Venture Capital: How do I raise money?

  • Venture Deals

Product Development: How do I turn my ideas into a product?

  • Inspired

UX Design: How do I design the product to be easy to use?

  • The Elements of User Experience

UX Design: How do I design a product that looks good?

  • Refactoring UI

Prototyping: How do I build a prototype of my product?

  • Change by Design

Analytics: How do know if my startup is doing well?

  • Lean Analytics

Marketing: How do think about marketing an innovative product?

  • Crossing the Chasm

Customer Development: How do I test my first prototype?

  • Four steps to the epiphany

Customer Interviews: How do I gather feedback from my early customers?

  • The Mom Test

Go to Market: How do I take my product to market?

  • Traction

Understanding Founder Mindset: How do founders think?

  • Innovators - Isaacson

Understanding the Valley culture: What is so different about silicon valley?

  • Chaos Monkeys

Philosophy of Building: Should I keep going?

  • The War of Art

Packaging Ideas: How do I explain my startup idea to other people?

  • The Art of Explanation

Storytelling: How do I tell stories about my startup?

  • Made to Stick

Blockchain: WTF is Bitcoin, NFT, Web3, etc?

  • Blockchain Basics

Marketplaces: What are platforms/marketplace businesses? How to build one?

  • Matchmakers

Hiring: How do I hire people without bias?

  • Work Rules

Strategy: How to build a long-lasting startup?

  • 7 Powers

Goal Setting: How do I set goals for my startup?

  • Measure what matters

Team management: How do I manage my early employees?

  • 5 dysfunctions of a team

Advertising: How does advertising work?

  • Confessions of an advertising man

Branding: How do I create my brand?

  • The Brand Gap

Sales: How do I persuade people?

  • Influence

For Introverts: How do I be socially less awkward?

  • How to win friends & influence people

Everything: Can anyone guide me step by step?

  • Startup Owners’ Manual
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